Macallan Concept Set 1 – 3

Macallan Concept Set:

This Set Consists Of,

Macallan Concept No 1

First unveiled inOctober 2018 at the TFWA World Exhibition & Conference in Cannes. It was officially released to the public shortly after, following a staggered rollout:

Initial Exclusive Launch: December 1, 2018 (Dubai Duty Free).

Global Travel Retail Rollout: January 2019 (Asia, Australia, Middle East, Europe, and the Americas).

Macallan Concept No 2

 First unveiled inOctober 2019 at the TFWA World Exhibition & Conference in Cannes. Following its debut, it had a staggered release schedule similar to the first edition:

Initial Launch: October 2019 (Macallan Boutiques at Taiwan Taoyuan and London Heathrow).

Expansion: December 2019 (Dubai Duty Free).

Global Travel Retail Rollout: January 2020 (Key international airports worldwide).

Macallan Concept No 3

Initial Launch: July 2021 (The Macallan Boutiques and select Duty-Free shops in Asia).

Global Expansion: August 2021 (Rolled out to all major Global Travel Retail hubs).

The Collaboration: Designed in partnership with the legendary graphic designerDavid Carson.